Black Friday Deals: Walmart is gearing up for Black Friday 2024 with a multi-part strategy designed to maximize savings and enhance the shopping experience. The retail giant announced its Black Friday Deals events, scheduled for November 11 and November 25, allowing Walmart+ members to access deals early. The first round of deals kicks off online at 12 p.m. ET, three hours before public access begins at 5 p.m. ET, before hitting stores four days later at 6 a.m. local time.
In an effort to entice shoppers, Walmart is offering its Walmart+ subscriptions at half price, now just $49 through December 2. This membership provides exclusive early access to deals and other perks, including a beta test of a new generative AI shopping assistant. This tool aims to facilitate smoother shopping experiences by engaging customers in natural conversations to help them find products and make informed decisions.
The excitement doesn’t stop there. Walmart’s Cyber Monday event starts on December 1, offering more online-only deals for Walmart+ members beginning at 5 p.m. ET, with general public access starting at 8 p.m. ET. Notably, Walmart has extended its return policy, allowing returns on most items purchased from now until December 31 until January 31, 2025, providing added peace of mind for holiday shoppers.
Walmart’s Black Friday Deals events promise not only substantial discounts on sought-after electronics and holiday gifts but also innovative features aimed at improving customer engagement. With the added incentive of early access for Walmart+ members and a robust online shopping experience, Walmart is well-positioned to capture the attention of holiday shoppers in the competitive retail landscape.
Black Friday Deals Highlights
Early Access: Walmart+ members enjoy early access to Black Friday deals starting November 11.
New AI Assistant: Expanded beta test of Walmart’s generative AI shopping assistant for better customer interaction.
Cyber Monday Specials: Cyber Monday deals commence on December 1, exclusively online.
Extended Return Policy: Items purchased can be returned until January 31, 2025.
With Black Friday approaching, Walmart aims to make this shopping season unforgettable for customers looking to snag the best deals of the year.
