Phoenix Suns star Devin Booker kicked off the 2024 NBA season in style, unveiling a new colorway of his Nike Book 1 sneakers inspired by the iconic USC Trojans. The unique design features the classic USC colors, with a vibrant Cardinal red upper contrasted by bold gold Swoosh logos and outsoles. A clean white accent adds flair to the overall look, with retro USC logos and varsity-style “BOOK” and “Chapter One” text as finishing touches.

Booker’s “USC Trojans” debut on the court drew attention, but fans may be disappointed to learn that this exclusive colorway won’t be available for public purchase. However, Nike offers other versions of the Book 1 sneakers in multiple colorways on its site, retailing at $120. Booker’s debut performance in these limited-edition kicks helped secure a 116-113 victory over the LA Clippers.

This isn’t the first time Booker has used his Book 1 line to honor college teams; he previously wore a “Michigan State Spartans” version during a preseason matchup, sparking excitement among fans of the versatile, lifestyle-meets-performance design. This continued focus on exclusivity has kept Booker’s Book 1 line trending, capturing attention and building anticipation for each new release.

Devin Booker’s love for sneakers with college colors appears to be a growing trend that could include more college teams, including his own alma mater, the Kentucky Wildcats. As Booker’s line evolves, fans and collectors alike look forward to more exclusive colorways, with the NBA star elevating the Book 1 to a coveted spot in basketball footwear.