Netflix (NFLX) announced a significant milestone Tuesday, revealing its ad-supported tier has surged to 70 million monthly active users worldwide.
This rapid rise, up from 40 million users reported in May, highlights robust engagement just two years since the ad tier’s launch. The ad-supported plan now drives over half of Netflix sign-ups in markets where it’s available.
Amy Reinhard, Netflix’s president of advertising, expressed enthusiasm about the tier’s growth, noting, “We’re just getting started and can’t wait to see what’s to come.”
Recent shows such as “Nobody Wants This,” “The Diplomat,” and “Monsters: The Erik and Lyle Menendez Story,” along with high-profile events like the Jake Paul vs. Mike Tyson fight, are credited with increasing viewership, benefiting advertisers and adding to Netflix stock’s momentum.
While Netflix has not disclosed specific subscriber counts or revenue details for this tier, the focus remains on strengthening user engagement and market presence.
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