Aether Energy has launched a new and exclusive feature called ‘Infinite Cruise’ in its 450X series and Apex models for the convenience of the public. This feature will now be available in both the 450X and 450 Apex models. This will make scooter riding more fun for customers. Interestingly, the 2025 model year 450X scooters will get this feature through an over-the-air (OTA) update. In Ather’s 450X and Ather Apex scooters, this new feature will notify customers as a screen notification on the dashboard.
Beneficial for new and old customers
Let us tell you that the Infinite Cruise feature was launched with the Ather Apex 450 on the Ather Community Day in August 2025. It is specially designed keeping in mind the tough Indian roads and traffic conditions. Now this feature will be seen in different variants of Ather 450X as well as Ather Apex.
The Infinite Cruise facility will also be available to 44,000 Ather 450X customers who purchase the scooter after January 1, 2025. Currently, the Ather 450X is priced ex-showroom at Rs. 1.55 lakhs and starts at Rs. 1.80 lakh goes up to. At the same time, the Ather 450 Apex is priced at Rs 1.90 lakh ex-showroom.
How different from a cruise control system?
Now let us tell you about the features of INFINITE CRUISE, normally cruise control systems are meant to maintain the same speed on highways, but INFINITE CRUISE is specially designed for daily driving in urban areas. In cities, scooters often run at speeds below 30 kilometers per hour. If the road conditions are bad or there is heavy traffic, the speed may have to be increased or decreased frequently. In the cruise control system, it turns off as soon as you apply the brake or press the accelerator, but the infinite cruise does not.
Many benefits of an infinity cruise
In fact, Infinity Cruise is constantly active. Once you turn it on, the system adjusts itself to the rider’s input. This means that if we increase or decrease the speed, it recalibrates itself according to the new speed. You don’t need to activate it often. Because of this, riders often use less throttle. Also, the occasional ride in traffic is less tiring.
Anant Cruise runs at a speed of 10 kmph to 90 kmph. It also facilitates cruising in the urban speed range, which is usually beyond the scope of conventional cruise control systems. These features include many special technologies. It has City Cruise, which customizes itself according to the changing speed of traffic. There is hill control, which maintains the speed of the scooter even when going uphill or downhill. It controls speed using regenerative braking via Athar’s Magic Braking algorithm. It also has crawl control, which keeps the scooter stable even at low speeds on rough or bumpy roads.
