Another smartphone company in the smartphone market has now announced to close its business. We are talking about Asus company. which recently announced the launch of a new phone. The company has now decided to focus on building PCs and AI devices. Asus company is one of the companies that has kept its innovation alive in the smartphone market. However, now the story of this brand is going to be history.

After a long time, a smartphone company has decided to close its business. Due to constant competition from Chinese companies and changing market dynamics, Asus has decided to shut down its smartphone business. A few years ago, LG exited the smartphone market. But LG’s situation is not like Asus’s.

Away from the smartphone market

Now Asus has decided to enter laptop and other business. But this company is now going to move away from the smartphone market. The company clarified that it will not launch any new phone in 2026. Asus’ position is similar to Blackberry’s. Because both companies had different markets and their phones had more fans.

Asus chairman Johnny Shih confirmed it brand No one will launch a new phone. Asus launched two phones last year ROG Phone 9 FE and Zenfone 12 Ultra. The company stopped launching Zenfone in India.

Why did the company fail?

Considering the ROG phone, this company was basically making this phone for gaming users. These phones came with powerful processors, high refresh rate screens and powerful batteries and charging features. So it was a phone made for some gamers. Phones have gotten pretty good over the last few years in terms of specs.

Now any mid range phone of any brand can easily play various games. So no one is interested in buying a phone just for gaming. Additionally, brands like iQOO have made gaming phones look like normal phones. You will also get a good quality camera in this phone.